Allied Wallet
STRATEGY / BRANDING / DIGITAL / PRODUCT / UX-UI
Starting off with refining the brand typography, color and choice of photography, we were able to compose an updated website that was better at educating potential customers on services and security. Once the branding was set we started to create the UI for its various services including both mobile and desktop applications.
BRANDING
Injecting an established logo with a saturated, high-contrast color scheme reinvigorated the brand and provided some much-needed versatility visually.
WEBSITE
The website was coordinated across multiple teams choreographed through one design to be SEO optimized, fully responsive, and translated into six different languages.
Improving sign ups just over 80% from the launch of the first iteration of the site in 2016
PAGE STRUCTURE
Strategic page structure was used throughout the site to drive users to quick applications which would then funnel directly into sales teams ready and waiting to reach out.
CONTENT & SUPPORT
Shaping content not just to be quicker and more universal, we also wanted to educate potential merchants on the industry as a whole so they could feel secure in their decision making.